Salesforce Marketing Cloud Release Notes
As we all are witnessing the massive transformation in business culture when almost all workforce went remote overnight in March. And, in these uncertain times, Salesforce has done so much to assure that they can seamlessly continue to deliver their services in this new setting while their global security team maintains to guard customer data around the clock. so, let's talk about the New Security Featurewhich Salesforce recently introduced in the latest release notes.
Multi Factor Authentication
Secure access to your account: As we all know how much Salesforce cares about the confidentiality, integrity, and availability of customer data and The global pandemic is forcing companies to respond rapidly to entirely to new business challenges, while the majority of the workforce is working from home, so multi-factor authentication adds another layer of authentication to mitigate against common attack factors, such as phishing attacks, credential stuffing, and account takeovers, etc. so, users must provide a separate authentication factor in addition to their credentials in order to log into their marketing cloud account to prove they are who they say they are. and even if the user's credential windup is compromised, the additional factors will help prevent unauthorized access.
For more detailed information: Here’s a video on Multi Factor authentication:
Messaging and Journeys in Marketing Cloud: Alert manager for setup
The alert manager plays a very important part in every business unit, where administrators can select an appropriate user to triage critical system alerts.
Marketing Cloud - Alert Manager for Setup
Real-Time email notification: The first alert is an email job error alert which occurs anytime a campaign fails to process or one of the reliability engineers detects the major issue. These alerts are generated in real-time when the error happens it is delivered right to our inbox.
Right person, every time: Let's say we have automation with an email activity that fails to process due to some incorrect end script. our selected user will receive an alert if we have a triggered send with an error limit that is reached again, the selected user will receive an email alert.
Assurance with Audit Trai: Additionally the changes are also tracked in the audit trail basic and advanced. With an alert manager, it's important to note that no alerts will be received unless we select an existing user for each business unit. so, we have to work with our marketing cloud administrator to ensure critical email job alerts are delivered to the user's inbox.
Content Builder: Interactive Email Form Block Enhancements
Prepopulate text input values: Now, We’ll look into some other changes to the interactive email form block, the first one is the ability to pre-populate text input values, so what this means is if we have existing datasets that we would like to confirm with our recipient, we can pre-populate that in the form so that if it's correct they don't have to take any action within the form, they can just submit it again along with the other questions that we're asking or if they want to make changes, they can edit it right within the form in their inbox and then submit it and it will be updated.
Overall form styling and additional styling controls: There are also some styling enhancements which are really intriguing. and so what this allows us to do is that style on the form itself and some additional styling control that salesforce has placed in the submit button options in a few other places.
So let's take a quick look at what it looks like within a content builder. After clicking on the text input what will see if there's a new value input there, We're going to pull that into this form so that when we send it to the user, it clearly shows that we’re not asking them to resubmit info that they've already provided. We are just confirming that it's correct, and this time they have the ability to change the spelling or change the first name that they initially provided.
Now, Let’s talk about additional styling control. On the Design tab, This accordion to look at the styles which are available. They are also one of the most impactful ones. Plus if someone wants to make additional edits so now they have the ability to enter the full form including the submit button.
Dataroma: E Commerce Optimizer
Discover a holistic view of return-on-ad-spend: Now We'll look into the E-Commerce Optimizer app in datorama, So for those of you who don't know, It allows you to combine all of your marketing data from different systems with one source of truth as the datorama is very customizable and flexible.
Salesforce builds the apps in order to help the users to solve specific business use cases, so the E-Commerce optimizer app is actually helping the advertiser to see a holistic view of the return on advertising spend.
Google Analytics 360: Improve audience refresh
Google Analytics 360 - Improved Audience Refresh
Increase refresh rate flexibility: Let's talk about google analytics. Firstly now it has a set of improvements to audience refresh for the google analytics 360 integration so the main thing is Salesforce is vastly increasing the refresh rate flexibility that you have and the ability to set the timings for when audiences from Google analytics 360 are ingested into Salesforce marketing cloud. Previously these were all synced once every 24 hours on a set schedule but now per audience, you can choose between hourly, daily, weekly, or monthly.
Optimize for more use cases: This unlocks many more use cases. for eg: If you're using google analytics 360 to power journeys around browse or search abandonment for eg: you can set your audience for this use case to be hourly to be able to quickly and efficiently follow up via email or other marketing channels with all of your end consumers.
Empower users: Also, the user integration finds this pretty empowering because you can select the individual time of the day or day of the week or day of the month at which these audiences are ingested.
Check out some additional Salesforce Marketing Cloud Release Notes here:
Salesforce Marketing Cloud Release Notes | Distributed Marketing
Salesforce Marketing Cloud Release Notes | Interaction Studio
References
https://www.youtube.com/watch?v=o9zOEIwzIMU
https://help.salesforce.com/s/articleView?id=sf.mc_rn_release_notes.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_release.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_setup.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_crosscloud.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_data_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_einstein.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_rn_july_2020_journeys_and_messages.htm&type=5
